Singing kitchen by Nolte
German brand representatives in Russia named 2018 a year of music.
02/04/2018
On March 8, International Women’s day, Russian representatives of Nolte Küchen introduced a campaign to celebrate factory’s 60th anniversary and 25 years’ presence on the Russian market.
Nolte Küchen called 2018 the year of music. All the kitchens ordered in any official showroom in the period from March to December 2018, are equipped with Bluetooth audio system. Acoustic device and bluetooth receiver are mounted behind the kitchen plinth and do not require additional speakers or special software, the music can be controlled by any bluetooth device.
“We wanted to do something special for our clients in the year of our double anniversary,” explains Alena Serebryakova, head of marketing and PR at Nolte Küchen Russia. “People’s mood at the kitchen is influenced by many factors, such as decorations, colours, light, or smell. So we decided to add a new musical touch to it. Nolte’s products are as diverse as the styles of music, and our kitchens can cater for all tastes including the most exquisite ones.”
Nolte representatives assure that Russian customers are extremely positive about the singing kitchens.
“When people come to showroom and examine displays they are very surprised to hear the sound. Everybody is used to look at facades, think through the layout, etc. And the customers are very impressed when the kitchen starts to play music. Acoustic Bluetooth system is a cherry on the cake, and for clients it is another reason to increase their loyalty to our brand,” Alena Serebryakova says.
