“Lubidom” for export

The company from Volgodonsk is ready to offer the consumers of the Old World a purely European product.

17/11/2016

“Almaz” opens a fully-fledged representative office with a warehouse in the capital of the Czech Republic. According to the Volgodonsk enterprise's statement, it is planned that the Prague office will coordinate all the company's activities on the European market. Throughout the last year “Almaz” has been systematically developing business relations abroad, especially in Europe. The company's top managers have been discussing the possibilities of establishing partnership with large retailers, consulting actively with experts on constructing an export portfolio, optimal from the standpoint of European demand.

“We managed to prepare a well thought-out offer, which we are presenting at imm cologne 2017,” – announces Alexey Dobrynin, the “Lubidom” company’s development director. “Our European colleagues recommended us to focus on the wide series of furniture “Provence” (bedrooms, living rooms, kitchens), nurseries “Calypso” and “Formula”. Moreover, at our stand in Cologne we are going to present to professionals the bedrooms in classical style — “Bruna” and ”Alexandria””.

Another vector of the foreign trade strategy that “Lubidom” has chosen is the direct cooperation with Austrian retail giant XXXLutz. In 2016 several meetings were conducted, during which both sides discussed the format of potential cooperation. It suggests the production of exclusive models on retailer’s demand. The product requirements document for the first models is already agreed upon.

The possibility of supplying the assortment of “Almaz” to XXXLutz shops is also under discussion. This will require the improvement of Volgodonsk factory’s logistics in compliance with the European rules, in particular – the improvement of the ready furniture items supply to retailers by enterprise efforts.

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