Cups for champions

Häfele Rus invited Russian partners to visit matches of FIFA World Cup.

21/08/2018

The summer of 2018 will long stay in our hearts thanks to FIFA World Cup. The tournament was held in Russia for the first time ever, and its organization standards were praised by both fans and athletes. For several weeks the whole planet was glued to the screens, well, there is more to it, everybody was breathing football.

However, sports is no different from business: there are many good teams, several excellent ones, and the champions. Häfele Rus was lucky to find such champions among its partners, and the executives of the German brand office in Russia invited them to see football matches this summer.

The guests of Häfele Rus, furnishing producers, retailers, developers and project companies, attended to the games in Moscow, St.Petersburg and Samara along with the German brand representatives. The talents of Pervaya Mebelnaya, Katyusha, DiAyUay, Stilnye Kukhni, Stoross, Lavr, E1, Korol Divanov, InterContinental Hotels Group, Reef Residence and Cronwell had a great opportunity to witness the Cup matches. They wholeheartedly cheered on Russia and, of course, on Germany, the home of Häfele brand.

“We are very happy to have our key partners with us watching this amazing football tournament,” confides Igor Runich, general director at Häfele Rus. “We have all experienced this inspiration, seen the commitment of the athletes, become filled with emotions and energy, and, I believe, it would lead us to winning in our businesses, too.”

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